At JAKA Robotics, I built and led a Global Marketing department from 0 to 1 in just 7 months, growing it into a team of 4 in-house members and 2 agencies. I created a full marketing ecosystem, defining team responsibilities and implementing structured education.
Driving 24% of total company revenue in 2021 and 39% in 2022, I reduced B2B lead costs by 73.6% through Google, LinkedIn, and Facebook paid ads while increasing high-quality lead volume by 50% (1,200+ annually) via SEO and global campaigns.
I generated 1,035+ high-intent leads from global exhibitions (Hannover Messe, ITAP Singapore, Automate Show Detroit, Fabtech USA, Global Industrie France, SPS Germany), strengthening international market presence.
On LinkedIn, I achieved a 462% CTR increase and 211% impression growth by refining branding strategies. Within 8 months, I surpassed follower growth targets, increasing from 8,000 to 20,000, while reducing cost per follower by 71.67%.
Secured high-profile PR coverage in Yahoo Finance, Nikkei Asia, The Robot Report, GitHub, TechCrunch, CB Insights, and Crunchbase, boosting brand visibility across USA, Europe, and SEA.
Expanding localized brand positioning, developed strategic partnerships and co-exhibited at industry events with regional distributors, increasing brand credibility in France (Educato) and Malaysia (Metaltech & Automex).
Through strategic brand partnerships with A3, AWS, and IFR, reinforced market authority and thought leadership. As an IFR MARCOM Group member, actively contributed to industry-wide marketing strategies and robotics sector leadership.