MSEXECUTIVE DOSSIER
Case studies / Executive impact briefs

Strategy translated into business impact.

Four organizations / Selected engagements

01 / Robotics · Global expansion

JAKA Robotics

Context

A high-growth collaborative robotics unicorn expanding from Asia into Europe and North America against legacy robotics incumbents.

Your Role

Head of Global Marketing leading international GTM, brand positioning and demand generation.

The Strategy

  • Built the global marketing department 0 to 1 in 7 months and scaled the digital inbound funnel.
  • Combined Hannover Messe, Automate Detroit, Fabtech USA, ITAP Singapore and SPS Germany with distributor enablement.
  • Secured tier-1 PR in TechCrunch, Nikkei Asia, The Robot Report and Yahoo Finance; forged alliances with AWS, A3 and IFR.

The ROI

39%

of company revenue driven in 2022

  • 24% of total company revenue in 2021 → 39% in 2022 attributed to marketing.
  • 73.6% reduction in customer acquisition costs; 1,200+ qualified leads annually.
  • 1,035+ enterprise leads sourced across global trade expos.
  • LinkedIn grew from 8k to 20k followers; CTR increased 462%.

02 / Industrial technology · Revenue growth

Crylink

Context

An industrial crystal and laser optics manufacturer seeking direct international B2B buyer pipelines in western markets.

Your Role

Global Commercial & Marketing Strategy Lead.

The Strategy

  • Captured search demand through technical content marketing.
  • Streamlined RFQ conversion paths for OEM engineers.
  • Scaled the annual qualified pipeline from 275 to 510 leads and tracked marketing-attributed revenue.

The ROI

+47%

increase in sales

  • Sales increased by 47%.
  • Annual qualified pipeline: 275 → 510 leads.
  • €2.7M marketing-attributed revenue in 2022.
  • €3.1M marketing-attributed revenue in 2023.

03 / Industrial manufacturing · China & global

Star Rapid

Context

A global rapid prototyping and tooling manufacturer facing ballooning ad spend and unoptimized agency workflows.

Your Role

Marketing Department Leader.

The Strategy

  • Rebuilt departmental operations from 4 in-house members to 21 specialists — 6 in-house plus 15 agencies and freelancers — in 16 months.
  • Overhauled Google Ads and paid acquisition; established China marketing infrastructure through WeChat and Baidu Ads.
  • Aligned performance advertising with YouTube and LinkedIn content distribution into a scalable multi-channel demand engine.

The ROI

−87.4%

Google Ads cost per acquisition

  • Google Ads CPA reduced by 87.4%, generating 40–70 inbound leads per month.
  • China: 1,078 MQLs → 323 SQLs → 64 customer accounts / quotes.
  • YouTube: 5.4M views and an 83.3% CTR boost.
  • LinkedIn CTR increased by 547%.

04 / Cross-regional operations · Europe & Shanghai

Raise International HK

Context

Cross-border market expansion and a distribution launch into China, spanning European and Shanghai B2B and B2C operations.

Your Role

Director of Global Expansion & Commercial Strategy.

The Strategy

  • Localized B2B positioning and aligned regulatory requirements for market entry.
  • Activated tier-1 distributor networks across regional markets.
  • Restructured and managed a 31-member cross-regional team.

The ROI

€5.7M

annual revenue supported

  • Established a profitable distribution footprint and multi-regional client pipeline.
  • 31-member cross-regional team restructured.
  • Operations supporting €5.7M annual revenue.

Career outcomes supplied by Matej. Attribution context and supporting evidence available in a private executive briefing.

Robotics exhibits at an international technology trade show
GLOBAL DEMAND IN THE FIELD / 1,035+ enterprise expo leads at JAKA Robotics · Hannover Messe · Automate Detroit · Fabtech USA · ITAP Singapore · SPS Germany

Confidential executive briefing

A conversation about your next growth mandate.

For CEOs, board directors and executive search partners evaluating full-time Global Marketing Director, CMO or VP leadership.