Regional positioning, market-native channels and disciplined demand generation — connected to one commercial strategy.
North America
Enter and scale in the US market through industry ecosystems, trade expos and high-intent enterprise demand — translating technical capability into a market-relevant proposition.
Selected evidence / Automate Detroit · Fabtech USA · 1,035+ enterprise expo leads at JAKA Robotics
DACH · EU · UK
Build pipeline and revenue across European markets with localized messaging, flagship trade shows and disciplined attribution.
Selected evidence / Hannover Messe · SPS Germany · +47% sales and €3.1M attributed at Crylink
Singapore · SEA
Expand across APAC with regional events, cross-cultural teams and a globally consistent commercial strategy.
Selected evidence / ITAP Singapore · €5.7M revenue supported at Raise International HK
Mainland China
Localize the channel strategy, not just the language. Connect WeChat, Baidu and local channels into one commercial operating system.
Selected evidence / 1,078 MQLs · 323 SQLs · 64 accounts / quotes at Star Rapid
My leadership approach connects market insight, execution and revenue accountability. Build the right team, give it a clear commercial direction, and create the discipline to deliver across cultures.
Shared priorities across marketing, sales and leadership.
Regional autonomy with consistent positioning and measurement.
Clear roles, accountability and a regular commercial review.
Every program I run is tied to attributable revenue — $50M+ across USA, Europe and Asia-Pacific.
Built the marketing department from 4 in-house members to 21 — 6 in-house plus 15 freelancers and agencies — in 16 months.
Hands-on in US, European and Chinese markets — from Hannover Messe and Automate Detroit to WeChat and Baidu.
Pipeline quality, attribution and reporting cadence that CEOs, boards and search partners can audit.
USA, Europe and Asia-Pacific expansion; China-native WeChat and Baidu channels; distributor enablement, tier-1 PR and industrial trade-show strategy.
Revenue attribution, CRM-tracked pipeline and commercial reporting; China demand engine: 1,078 MQLs → 323 SQLs → 64 accounts / quotes.
Google Ads, LinkedIn, YouTube and technical content; 87.4% Google Ads CPA reduction at Star Rapid and 1,200+ qualified annual leads at JAKA.
0 → 1 global department in 7 months; 4 → 21 specialists in 16 months; 6 in-house plus 15 agencies / freelancers; 31 cross-regional staff.
Confidential executive briefing
For CEOs, board directors and executive search partners evaluating full-time Global Marketing Director, CMO or VP leadership.